Beam, Straight Up: The Bold Story of the First Family of Bourbon

ISBN: 9781118378366 Categorii: Diverse. An apariție: 2012 Autor: Jim Kokoris, Fred Noe Editură: John Wiley And Sons Ltd Tip copertă: Hardcover Număr pagini: 206 Stoc: Stoc limitat

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An insider's look at the Jim Beam brand, from a 7th generation Master Distiller Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth "growing up Beam" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand. Includes details of Fred Noe's life on the road, spreading the bourbon gospel Describes Fred's journey to becoming the face of one of America's most iconic brands Shares a simple primer on how bourbon is made Offers cocktail and food recipes For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, Beam, Straight Up will detail the family business, and its role in helping to shape it.

Limba
Engleza
Autor
Jim Kokoris, Fred Noe
Data Publicarii
2012
Editura
John Wiley And Sons Ltd
Inaltime
18.1
Latime
13.5
Tip Coperta
Hardcover
Nr Pag
206
Isbn 13
9781118378366
Cod
9781118378366
Istoric preț pentru: Beam, Straight Up: The Bold Story of the First Family of Bourbon

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