Attitudes and Attitude Change

ISBN: 9780863777790 Categorii: Diverse, Diverse. An apariție: 2002 Autor: Gerd Bohner, Michaela Wanke Editură: Psychology Press Tip copertă: Paperback Număr pagini: 312 Stoc: Stoc limitat

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Attitudes - cognitive representations of our evaluation of ourselves, other people, things, actions, events, ideas - and attitude change have been a central concern in social psychology since the discipline began. People can - and do - have attitudes on an infinite range of things but what are attitudes, how do we form them and how can they be modified?

This book provides the student with a comprehensive and accessible introduction to the basic issues in the psychological study of attitudes. Drawing on research from Europe and the USA it presents up-to-date coverage of the key issues that will be encountered in this area, including attitude formation and change, functions of attitudes, attitude measurement, attitudes as temporary constructs, persuasion processes and prediction of behaviour from attitudes.

Limba
Engleza
Autor
Gerd Bohner, Michaela Wanke
Data Publicarii
2002
Editura
Psychology Press
Inaltime
21.6
Latime
17.1
Tip Coperta
Paperback
Nr Pag
312
Istoric preț pentru: Attitudes and Attitude Change

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