A Brand Apart

ISBN: 9780929837253 Categorii: Diverse. An apariție: 2005 Autor: Joe Duffy Editură: One Club for Art & Copy Inc Tip copertă: Hardcover Număr pagini: 192 Stoc: La comandă

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Harley Davidson, Citi, MINI, Starbucks, Nike-these are some of the most well-known brands in the world. They bring to mind quality, reliability and a certain "cool-factor." But what makes these brands stand apart from the others? The reason is simple: they have all mastered the art of marketing and design. A Brand Apart offers case studies of these and other famous brands and explores how their brand images were built using a combination of savvy marketing, brilliant advertising and groundbreaking design. Here you'll find interviews by Joe Duffy with the clients and designers and creatives behind the famous campaigns. Readers will also see how creatives and designers tackled each brief and found a solution, like creating a new logo for the Bahamas or launching the MINI Cooper in the U.S. Gorgeously designed by Duffy and Partners and featuring full-color images throughout, this book is for students, creatives, designers and anyone who appreciates advertising and design.

Limba
Engleza
Autor
Joe Duffy
Data Publicarii
2005
Editura
One Club for Art & Copy Inc
Inaltime
30.1
Latime
20.6
Grosime
2.5
Tip Coperta
Hardcover
Nr Pag
192
Subtitlu
Insights on the Art of Creating a Distinctive Brand Voice
Isbn 13
9780929837253
Cod
PRI0929837258
Istoric preț pentru: A Brand Apart

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